Re-using and refreshing your existing content

Trying to come up with original and authenticate content, can be difficult especially if you are time poor. Maybe it’s time to rethink and have a look at your existing content and try to repurpose it, without having to try and reinvent the wheel again. Here are a few tips to make sure your re-purposed content always relevant and up to date;

Refresh Links

There is nothing worse than a customer wanting to access one of your links and because it is older content that has been repurposed the link may no longer exist. Therefore, it is extremely important you check all your links and ensure they are still relevant to your post.

Update Keywords

Updating your keywords will help people reach your content. Yes, your original keywords may have been great when you first published the content. However, technology is always changing and it is always a good idea to refresh your keywords.

New and Relevant Information

Research is always being updated and your original facts may have been correct back when you published the content, however the information is also likely to be irrelevant. Ultimately, it is important to refresh your statistics and check the content is relevant and up to date.

Re-post and Re-promote

After the steps above have been completed you may want to think about republishing and promoting the content, as this will bring a new life to the content/post. In other words, it could be exposed to a new audience. Knowing when to republish the content is just as important as the content itself, due to if no one sees the content then it seems like a waste of time. Ultimately, Google rewards relevancy and freshness and new visits will come out of sharing content within the network and will help boost your SEO.

By following these recommendations, you will be able to get the full potential out of your original posts and create a stronger online presence.

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