How to use Emojis and Symbols in your subject line

Emojis, so popular they have made a movie about them.

Emojis have moved beyond the text message and into the email subject line.

Adding an emoji couldn’t be easier. A great way to insert emojis is by using sites like Facebook Symbols. When inserting an emoji or symbol into your campaign, best practice is to copy and paste the icon into a notepad (such as Notepad++) and copy the icon from there. This will remove any unwanted code from being added to the campaign. To add the icon to the campaign, simply copy and paste the emoji into your subject line and the emoji will appear.

Word of warning, not all devices or email carriers are the same. What might look great looking through an iPhone may look very different on your desktop Outlook.

The best idea is to test it out. Insert the emojis and send some text emails. View them on different devices and see how they look.

An alternative is to use your Desktop to insert a symbol.

Here is a short how to on inserting symbols into a subject line (for Windows).

  1.  Go the Start Menu and search Character Map.
  2. Click on the Font drop down menu and select which font you want to use.
  3. Tick the Advanced view check box at the bottom left of the program.
  4. Select Unicode Subrange for the Group by setting.
  5. In the Group By pop-up, select Unicode Subrange and a new pop up menu will appear. Select Symbols & Dingbats for graphics or currency for currency symbols from around the world. The choice is yours.
  6. Click on your desired symbol and then click Select. You should see it appear in the Characters to copy section below the symbols.
  7. Click the copy button next to the right of Characters to copy and paste into your subject line.

Tutorials for accessing special characters on the following operating systems:



It cannot be stressed enough just how important it is to thoroughly test your emails when inserting special characters, due to the inconsistent nature of the symbols and their interactions with various email platforms and operating systems. Try sending tests to different email accounts on varying platforms, opening the emails through different browsers and even on another operating system if possible. If one of the symbols that you are testing is experiencing any major problems in a highly populated environment (e.g. Microsoft Outlook), then discontinuing the use of that symbol should seriously be considered.

The practicality of special characters doesn’t simply end with email campaigns, they can be used anywhere in gCast! You can insert them into surveys, SMS campaigns and coupons just to name a few. It is always important to remember how many characters are being used in an SMS campaign. A single emoji will use 4 characters while a symbol will use 2 so think about how they will affect your campaign content.

So next time you’re looking to add some extra flair to your next campaign you should seriously consider trying out emojis and symbols. See if you’re able to improve open-rates like others have, and remember like all good things, they are best used in moderation and test, test, test!


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